Stop spinning your wheels.

Start making smarter decisions.


My PRO Plan helps business owners ditch overwhelm, develop focus and ramp up their results by creating a plan that (finally) works. 



Does this sound familiar?

It’s 1pm. You’re back at your desk after having a quick snack (who has time for lunch?). You assess your to-do list for what feels like the 100th time today. Has it grown? It feels like it has.

And then the guilt and panic kick in. “What have I been doing all day?” you ask yourself. Only one box has been checked on your list, and it’s the call to your mother. Ouch.

Ok, “enough is enough” you tell yourself, prepared to buckle down and get back to work. But first, Facebook. A quick check there and then you’ll dive in. Forty minutes later, you’re back in your inbox caught in a rabbit hole of comparison reading about some other business owner’s success.

And then your client pings you needing something ASAP.

There goes another day…

The rest of the day flies by and in the moment, it all feels very busy and productive. Until you get up from your desk, check that to-do list of things that would actually grow your business only to find you still haven’t even touched one.

That course you’ve been saying you’d create? Untouched.

That new opt-in you’ve been meaning to load to grow your list? Still in draft.

The sales calls you know you need to make? Unmade.

You go to bed that night committed to be more focused tomorrow and finally make progress on the work that matters most. You remind yourself that you’re never going to grow this business if you don’t find time to actually grow the business. You vow to stay on task and out of the weeds of comparison, fear and bright shiny objects. No matter what.

And then it happens all over again the next day. Different busy-work. Same story.

Can you relate? 

And while you might feel really alone and frustrated that this keeps happening, the truth is that most entrepreneurs – from brand spankin’ newbies to seasoned vets – all struggle to stay focused on the big business levers most important to the success and sustainability of their business.

For new and struggling business owners, it comes from the overwhelm of so many options.

Instagram! Facebook! Webinars! Networking! List Building! Content Marketing! Podcasts! 

There are just so many possibilities. How does an early-staged entrepreneur decide where to put their time and limited resources, while also being bombarded by a barrage of other business owners sharing their ‘silver bullet’ solutions.

And so, with that decision fatigue and fear of making the ‘wrong‘ decision, new and struggling entrepreneurs spend their days spinning their wheels, dabbling in a little bit of everything, consuming other people’s content and trying to find the silver bullet.

For the more seasoned entrepreneurs, lack of focus and the chaos comes from years of working hard and experiencing growth despite not having systems, people and a clear plan of action in place. Now at this scale, things are starting to fall through the cracks and what was once easy to manage, is now unmanageable. And the CEO (that’s you!) is juggling all of the balls, desperately trying not to drop one. It feels like there are more things to do than there is time to do it. And everything feels so important!

Team building! Process & systems! Growth strategies! Client Delivery! Administration! 

Meanwhile, the areas of business that most need attention to both allow for sustained growth and decrease the overwhelm and pressure, never get tended to because there’s always something more pressing.

When was the last time you felt clear and focused?

I’m guessing it’s been a while right?

I also know how much stress and anxiety it’s causing you not to be sure about where to best put your business attention. You worry you’re missing out on income and impact by second-guessing every decision.

I hear it every day from my clients – early stage business owners looking to make their first dollars online, all the way through to seasoned CEOs bringing in multiple 7 figures. They are struggling with this just like you.

So if you’ve found yourself navigating your business days feeling scattered, overwhelmed, anxious and uncertain – you are far from alone. As entrepreneurs:

  • we have big ideas and a mile long to-do list
  • we have to make strategic decisions daily
  • we need to be the CEO and the CFO and the CMO and every other ‘O’ to make sure the business continues to run
  • we need to be thinking about the big picture vision for our business while also getting stuff done on the ground
  • we have to be ensuring we’re visible and helpful to our target market
  • and one other bazillion (yes, that’s a real number) things on top of it

It’s no wonder most business owners feel like they’re always caught in the busy-work of their business.

Here’s the thing: even if this is the common entrepreneurial experience, that doesn’t mean it’s the most fruitful one. As you’ve likely heard, most small businesses fail within their first five years. There’s a myriad of reasons for this, but without question, one cause is likely:

Lack of a clear, focused plan of action.

When we’re all over the place, waking up each morning wondering what to do, our businesses don’t grow. They can’t grow under those conditions because there’s no strategic thinking or action involved. When we make decisions from our inbox or whatever’s trending on Facebook, we impact our ability to make smart decisions for the future of our business.

Focus is Your Competitive Advantage

Shiny objects come and go, but focus lasts forever

But what if…

What if TODAY was the last day you frittered away your precious time on activities that don’t actually yield results?

What if TODAY was the last day you were distracted by bright shiny objects?

And what if TODAY was the last day your plans were delayed by indecision?

Here’s the really good news! 

Even if you’ve never felt particularly focused and clear about your business, you can start today. Focus is a muscle you build and clarity comes from investing time to make smart decisions (which I’ll totally teach you how to do).

So please! Ditch any guilt you have about where you’re at today, and make a commitment to a new future (and much better results, minus the overwhelm).

If you’re ready to KNOW exactly where to maximize your time, money and energy you need A PLAN THAT WORKS, because…

Business grows where attention goes.

The key to business success rarely involves a hot-button marketing strategy or shiny new tactic. Great businesses are born from focused, unrelenting attention to the priorities that matter most. Imagine having a clear vision for the future, a plan to execute on that vision, and everything else comes together around it.

Sound good?


It’s time to make time for your business.

The difference between entrepreneurs who experience consistent results, and those who struggle is they are willing to move beyond the day-to-day operations of their business, and actively PLAN FOR SUCCESS.

Focus is power.

Hi! I’m Stephanie Pollock.

I’ve always been a natural leader. Mayor of my grade six classroom, captain of my field hockey and soccer teams, Vice Chair of the Board of one of our city’s biggest non-profit, steering committee member and organizer for the highly successful Women’s Leadership Forum, and head of numerous non-profit committees.

I’ve been recognized as a Top 40 Under 40 changemaker in my region. I’ve been profiled and spotlighted in national media. I’ve completed an elite Leadership Training program, and received kudos from the governor general for my business prowess.

Women’s leadership is at the heart of what I do.

I believe that women have the power to create tremendous impact when they step into their greatness and go after what they really want.

But let’s face it – running a business is hard work! Even with my solid leadership background, I struggled in the early years as I navigated what it meant to go from employee to the Chief of Everything. It was messy, frustrating and really, really tiring.

Until one day, I got that my business would always feel like this unless I decided to claim my role as CEO and really lead my business day-to-day with purpose, clarity and focus.

After coaching hundreds of women on all things business, there’s one thing I know for sure: the difference between the businesses that succeed and those that struggle comes down to a clear, intentional focus on what matters most.

That’s why I created… 

The My PRO Plan Advantage

A comprehensive planning system to get you high impact results - all year long

Let’s talk planning for a sec.

Over the years, I’ve witnessed three types of planners:


These are the business owners who are constantly winging it, taking their business day-by-day. They may resist planning because it feels too ‘rigid’ or ‘overwhelming’. They believe planning is only for big business and don’t want to be confined or tied down by committing to a plan.

RESULT >>  these businesses don’t tend to grow or get real traction. They might skirt along with modest results, but because no clear direction is set, they aren’t taking the steps to level up. Most days are just filled with busy-work and low impact tasks. In truth, these are essentially hobby businesses as revenue is likely very low.


These are the business owners who like the idea of planning, but rarely see it all the way through. They buy the pretty planners every December, get out their colourful pens and wall calendars – and then spend a spirited afternoon putting their big dreams to paper. They often turn to other business owners and social media to inform what plans they make, rather than trusting their own decision-making capacities. Or, they plan one area of their business (the part they like best) only to ignore the rest.

RESULT >> these businesses are filled with stops and starts. While the initial attempt to map out the coming year is a good beginning, it lacks strategic vision and a roadmap for how it will roll out. It likely includes WAY too many things in an attempt to get something to work. As a result, these business owners start strong and fizzle out within a month or two, with no clear intel on what worked and what didn’t.


These are the business owners who give full attention to the direction and strategic path for their business. They know that planning is not a once-a-year activity, but rather a fluid, dynamic process that they refer back to regularly. CEOs have a strategic framework for making smart business decisions, and then they get them into motion (aka action!) to test them for results.

RESULT >> these business owners feel in control and focused. They know that their plan is based on what’s best for their business and that they’ll have to continue to refine and tweak it based on ROI. They wake up knowing exactly where to put their attention and have honed a powerful ability to focus on their strategic priorities (and say no to everything else). These businesses grow fastest because of their commitment to doing the work that matters most.


If you’re tired of coasting and taking your business day-by-day, I invite you to join My PRO Plan and get the strategic planning system to ramp up your results and take back control.

This program is filled with business planning tools, templates AND the strategic advice to see them through — no matter what time of year you’re using them. With My PRO Plan you’ll have access to everything you need to craft a smart, strategic action plan for your business.

And because the tools are timeless, you can start or come back at any time of the year rather than waiting until January to do your big business planning.

In My PRO Plan, I’ll be teaching you in bite-size lessons how to create a sustainable, profitable and exciting plan that you can actually implement. I’ll guide you on what to think about, how to make decisions and where to focus — leaving you with an actionable plan and support along the way to see your plan through.

Your Plan. Your Pace.

The beauty of My PRO Plan is it’s self-paced to match YOUR business schedule. Refer back anytime to access the strategic elements you need to activate your plans.

A Holistic Approach

More than just a PDF planner, My PRO Plan includes the strategic insights and direction so you can make your plan work for your business.


Yours to Keep Forever

My PRO Plan is timeless, so you won’t have to buy a new copy each year. Get instant access to any upgrades and updates. It’s yours for life.

The My PRO Plan Method

Six key steps essential to building a plan that works.

Inside My PRO Plan, I’ll walk you through a 6-step planning methodology to help you design a powerful, personalized and realistic plan for your business. After working with a diverse range of entrepreneurs over the years I’ve discovered that too many entrepreneurs jump over certain steps and then wonder why their plans never fully come to fruition.

But you’re not going to make these costly mistakes because I’ve honed it down for you into six key steps essential to building a plan that works. My PRO Plan Method

1. To know where you’re headed, you have to know where you are.

It’s easy to get distracted by the excitement of the future.  Oh the possibilities! But before you dive in mapping out the plan ahead, it’s mission critical to have an accurate assessment of your business’ current reality. By assessing the full landscape of where your business sits today – the good and the bad – you’ll be best positioned to make the strategic choices that will set you up to prosper in the year ahead.

2. If you could have it the way you wanted it, what would it look like?

Now’s the time to dream and think big. What would you love your business to become over the next year? What big projects are pulling at you to begin? What’s the revenue goal you’d love to reach to make your business and lifestyle just work? To map out a clear plan of action, you have to know where you’re headed.

3. Let’s get your big ideas out of your head and onto paper.

Now that you’ve taken stock of where you are now and have a vision of where you really want to be it’s time to create your plan of action. Here’s where you’ll identify specific goals and set strategic priorities – like how you’ll be making money and how you’ll be letting people know about your business.

4. What do you need to bring your plan to life?

What tools, resources, people and systems will you need to bring to the table in order to activate your plans? In this module you’ll create a business board of advisors and identify the team, technology and systems that will serve to alleviate overwhelm and increase your potential for growth. You will intentionally carve out the time, space and environment you need to execute your plan with absolute clarity and confidence.

5. Move from idea into inspired action.

This is where you’ll leverage strategies and systems to set your plan in motion. You’ll use My Pro Project Plan to create a work-back schedule for your project so you know exactly what to do first, next and when. And, you’ll activate key accountability measures so you can move your project forward without fail – day by day, week by week, month by month.

6. How do you keep your plan in motion?

How do you know if your plan is working? And, what do you do if it isn’t? In this module you’ll learn how to leverage your plan for long term growth – from tracking your progress, monitoring your success, tweaking as you go, celebrating milestones to setting personal boundaries and creating new habits that support your success.  

I now have a clear idea of when I work for clients and when I work for myself. This will allow me to develop and grow my business and reach my goals.

Christina Workman

I wanted to say thank you so much for your time and help yesterday…I have had one of my most productive days in a long time…still going. It is so great to get clarity, and actually feel and see great production ahead…Amazing what a real, tangible  “Plan” does. Very motivating.

Michelle Cameron Coulter

After Stephanie’s workshop I feel I have a concrete plan in place to actually get things done in my business, so I know they can happen, not just “hope to find the time” to make them happen.

Susan Elford

Stephanie, just wanted to let you know how hugely helpful I have found My Pro Plan. The worksheets and instructional audios provide a highly beneficial set of learning tools and resources and helped me to clearly see potential earnings and how to achieve them in a strategic way. I was able to see how highly profitable my business could be, and where I needed to focus my attention and time to bring in the revenue I want with the lifestyle and work‐life balance that I want. 

Gaynor Clarke

“Rock Canyon Coffee is me, Heidi, and my husband Craig. He makes a great product, I make a great business. Before I started working with Stephanie and her programs I wasn’t owning my leadership potential or committing to my business and I was in a constant state of flux, jumping from project to project without any specific plan, without any idea of where I wanted my business to go, or grow. Always being in constant flux was draining, mentally and physically, because I was always worrying about what I might be missing. I was trying to do too many things for too many projects and my attention was spread thin. Instead of doing 1-2 projects really well, I was bumbling through 6-10 projects poorly. Not attending to my business or owning my leadership potential made me feel never good enough but I still thought the next Shiny Object would be “the one” to make it all work. Exhausting.

Working with Stephanie I learned three very important elements: 1. To ease the overwhelmed feeling I get from having to create 12 month plan, I had to start with a 90 day plan. By breaking it down and starting at the quarter level, I was able to upscale our goals, milestones, and revenues into a comprehensive yearlong plan. 2. I benefit from identifying the tasks that consist of my CEO time and then blocking out my CEO time on the calendar. Being vigilant about honoring that time has helped keep me focused and attentive to the small, and big, details of Rock Canyon Coffee. 3. Identifying my 3 Strategic Priorities for the year and sticking to them. I use these as the filter for the Shiny Object Syndrome by asking myself the question “Does this align with one of our strategic priorities?” If it doesn’t, it gets put on the back burner.

Because of Stephanie’s support, to the point questions, and comprehensive planning guides, I was able to quit my side jobs, stop hovering around my potential, and step into the leadership role Rock Canyon Coffee so desperately needed. I’m excited to work on my potential and grow our company. I’ve always been a behind-the-scenes kind of person and now I’m stepping into the spotlight, leading our company towards our strategic priorities.

We have a lot of momentum right now and I know being vulnerable, embracing my fears, and stretching myself will only benefit the company. We started in half of a two car garage and this summer we’re moving into a warehouse space and hiring seasonal help! I’m really looking forward to being part of our local economy and learning what it means to run, and be a leader, of a small business.”


Here’s where you are now:

  • You don’t currently have a plan because you don’t know how, feel it is limiting or don’t trust yourself to see it through. 
  • You’re flying by the seat of your pants not sure what to focus on and making in-the-moment decisions that may or may not support success.
  • You feel scattered, overwhelmed, stuck, and stressed out.
  • You spend a lot of time in comparison mode – watching other people to what you want to be doing.
  • You lack direction because you’re not tracking-measuring-improving.
  • You are acutely aware of the gap between where you are now and where you want to be but you don’t currently have a plan for growth.
  • Frustrated because you know you’re not realizing your full potential.
  • Worried because you don’t have a clear sense of how your business makes money.
  • Overwhelmed by all the ways you could/should market/grow your business and frustrated because you don’t have a framework for decision-making.
  • You know that if you want to uplevel you can no longer shoot from the hip.
  • You find yourself busy in the busy work – in service and delivery mode – rarely find time to work on your business.
  • And you’re probably paying for a lot of online services, tools and tech but not using them fully or at all.

Here’s where you’ll be:

  • A repeatable planning process to help you focus on what matter most, make confident decisions and move your projects forward.
  • A clear, focused marketing/content calendar. Done. Ready to roll. Actionable.
  • Your business’s big picture including when you can expect cash injections and where you might need to plug some holes.
  • Relief that you’ll no longer wake up wondering what you should focus on.
  • Methods, tools and systems to track, measure and fine-tune every action so you always have a sense of progress.
  • Exact dates for your blog posts, newsletters, vacation time, webinars, launches, and much more.
  • A plan that will be pivotal in you creating brand equity – or put another way – the know, like, trust factor with your ideal clients/customers, because you’re showing up consistently and in alignment with your brand.
  • A feeling of empowerment, confidence and purpose – you now know exactly what to do this year and beyond.

And you will finally have a plan that works!

Here’s How My PRO Plan Works…

Upon registration, you will immediately receive access to your first bonus, the CEO Fast Track, so that you can start making time for your business plans. Use this to give yourself a jump start on the program so it doesn’t just become another digital file on your hard drive.

The following day, you’ll receive access to Module One – Assess. After that, you’ll receive one module per week so that you stay out of overwhelm and move through the program step by step plus your weekly email inspirations and challenges (this will help keep you accountable, motivated and on track).

At the mid-way point in your program, you’ll get a break from the content for an implementation week so that you can catch up, put your learnings into action and just enjoy the week.

Two Payment Options to Help You Succeed


$115/x 3 months
  • 6 in-depth modules with a selection of focused bite-sized lessons
  • 6 companion action guides with handy templates and checklists
  • +Direct, private email support with me throughout program
  • Weekly accountability and inspiration emails to keep you motivated
  • Optional Pay in Full by clicking here
Join now

Plus valuable bonuses!

CEO Fast Track

Immediately upon registering, you’ll receive my popular CEO Fast Track guide, which will help you carve out space and time to work ON, not just in your business.

My PRO Plan Blueprint

If it’s out of sight it’s out of mind. To keep your plan front and center I’ve created an at-a-glance version that you can detail and reference as needed.

Your Questions Answered

How do I choose between Basic and Premium?
If you’re a self-starter and you love to dive in at your own pace, then the Basic would be a great option for you. If you need some extra accountability and you like to have another set of eyes on your business plans, then Premium is the way to go.
There are lots of free planners on the market, why would I invest more in My PRO Plan?
Traditional planners are a great kick start but typically don’t go beyond ideas and tend to be something that entrepreneurs rally around in the New Year and post-February never reference again. The place these planners fall down is they leave you to make strategic decisions on your own and if you don’t know to make those decisions, understand the strategy or context under which they are to be made, it’s not going to serve the growth of your business. My PRO Plan will teach you how to leverage “planning” as an ongoing, dynamic and fluid aspect of your business that works like a compass and catalyst, steering you in the right direction much faster than shooting from the hip ever will.





Will I have live access to you?
This is self-paced program, not a live group coaching program. Having said that, past members of my programs can attest that I really make myself accessible to members to answer questions, give extra advice when needed and be there as a constant support. Your best lifeline will be the weekly email support (direct and private with me) that I set up specifically to keep you accountable and out of the weeds.

And if you’d like some extra support, I encourage you to enroll in the Premium option so you can have some private, 1:1 access to me.



I'm just starting out, is this for me?
Yes! A smart move! In fact, it will help you hit the ground running faster than the average entrepreneur. As I like to say… begin as though you wish to continue.
I've been in business a while, is this too basic?
If you have a plan that works then you likely don’t need My PRO Plan. But, if you’re here on this page my hunch is that your plan isn’t working, you’re not sure where to focus your attention and you’re not sure what to do, when. If that’s the case – My PRO Plan is definitely for you.
Will I get access to all of the materials when I register?
You will be able to access to the CEO Fast Track Bonus immediately upon registering. This is critical because you need to make time to start the process of working ON not just IN your business (and this guide will help you do it).


The following Monday after registering, you’ll get access to Module #1 – Assess. You will then you will receive content dripped every seven days. Why not all at once? I get that it’s appealing to access everything at once, but we all know what happens. You dive in and then after a week or two it lingers on your hard drive. I REALLY want you to do the work so you can have a plan that supports your business, and I know that means that you take it one step at a time.


What if I feel allergic to planning?
I’d be curious about that and I’d tell you that I get it. I’ve discovered there are three primary reasons why an entrepreneur is operating without a plan… 1) They don’t know how, 2) The find it limiting or restrictive, 3) They’ve planned in the past but never followed through to achieving their goal. If you recognize that successful entrepreneurs embrace planning as an ongoing fluid aspect of their business that evolves and improves over time, you’ll agree that learning how to plan, take action and sustain momentum is a priceless skill set that will fuel business growth and serve the lifetime of your business.  
Is there a money-back guarantee?

I’m confident that you are going to LOVE this program. To back this up, you can access the first 2 modules without risk. If by the end of the 2nd module, you decide that the program isn’t living up to my promises, send me an email and I’ll give you a full refund.



What if I have more questions?
If you need help or have questions related to My PRO Plan, please feel free to reach out to me directly at I’m more than happy to answer any questions you have and ensure this is the right fit for you.


Legal Disclaimer: Every effort has been made to accurately represent the program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average participant and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavour, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.

It takes as much energy to wish as it does to plan.

~Eleanor Roosevelt